Rima's tryst with designing has stemmed from her long romance with designing jewellery for women, designs that are an ode to a woman's sense of style and being. Her designs are born from her love for art, be it, music, dance, writings or paintings and nature, which is an ever flowing source of inspiration. She creates designs that are contemporary yet sophisticated and chic. They are strong and glamorous without losing its romance and feminine appeal. The strength of her work is the individuality and exquisiteness.

Her foray into the Jewellery industry began with her 'Keishi Pearl Collection' for Al Futtaim in Middle East. In Damas, she worked on the Fior Collection. Further to that, she was contracted by Tanishq for their launch in American Market. She has also created Jewellery for Swarovski's Gem Vision 2011.

Perles De Tahiti has awarded her designs on national and international levels in the year 2006. Her work has been also been shortlisted by World Gold Council.